In a new Internet world of blogs, social bookmarking and other Web 2.0 user content created websites, the 21^st century Internet user wants to interact. They desire to be engaged, informed and react. Long gone are the days where a simple static webpage with text content and a bunch of Google ads would pass off as a decent website. You need to grab your prospective customer’s attention and keep them there. A well designed promotional video that introduces them to you, your business and why you are the right business for them can greatly increases your conversion rates.

In the past year, I have spoken with a number of business owners who said specifically that new customers have come through their doors or called them up and said that they felt they knew them from their video. If you do a good job with your video presentation, the relationship with your customer, that is SO important to the long term success of your business, will begin on their computer, in their home. Check out this example I found by VideoAdPower.com.

You always wished that you had 4 more hands or 2 more versions of yourself to help run your business, right? Well, here’s a perfect solution for you.

Sure helps to be damn hot!

TechCrunch anounced on 9^th of June that the popular video newx blog GigaOM has lauched a new TV station, NewTeeVee. The site contains various videos from sites like YouTube, Blip, etc.

Also TechCrunch wrote on the same day about Viewzi, a visual search site. Viewzi wants to correct the problems that traditional visual search engines like the fact that they are suited for a few specific kinds of queries. Viewzi draws its flexibility from its “views”, each of which is essentially a customized search aggregator. After entering a search term, Viewzi tries to figure out what you’re looking for, and presents the results in an appropriate view.

LostRemote announced on 9^th of June the launch of the new 3G iPhone. The new iPhone will have build-in GPS and Microsoft Exchange support and the prise will be substantialy lower that the previous costing only $199 for the 8GB model and $299 for the 16GB model.

The New York Times wrote on 9^th of June about the digital transition from mainstream TV to digital sub channels and online video. Read more here.

Advertising age announced on 8^th of June that YouTube preferred content partners will soon be able to sell ads on their own content. The spoils would be split between Google and the content creator in a revenue share agreement.

Also on tht 8^th of June LostRemote wrote about a new social network concept that instead of being beared to an individual focuses families. The network will be developed by Disney and will roll out this summer. The site will also weave in editorial content – making it more than just social networking.

Microsoft CEO Steve Ballmer spoke with Washington Post editors and reporters about the future of media. “In the next 10 years, the whole world of media, communications and advertising are going to be turned upside down — my opinion,”. Read more here.
]]> http://thevideorevolution.wordpress.com/2008/10/20/important-news-about-online-video/feed/ 0 The vSeo Guy Video media players http://thevideorevolution.wordpress.com/2008/10/10/youtube-gets-in-on-the-online-video-retail-market/ http://thevideorevolution.wordpress.com/2008/10/10/youtube-gets-in-on-the-online-video-retail-market/#comments Sat, 11 Oct 2008 02:55:54 +0000 The vSeo Guy http://thevideorevolution.wordpress.com/?p=21 ]]> Hey, check out this story I found on Reuters.  If this doesn’t tell you that there’s serious money in using video to market ANYTHING… I don’t know what will…..!

“YouTube, which has nailed the science of online video sharing, is now getting into online shopping by

partnering with the likes of Amazon.com and iTunes.

The shop links will be just below the YouTube clips and will eventually sell a wide variety of items and merchandise related to the millions of clips on the site including: MP3s, TV shows, movies, concert tickets, books, maybe, even buy the designer sunglasses your favorite star is wearing in a clip.

So soon you’ll be able to buy the Michael Jackson song playing in the background while watching the hilarious clip of Filipino prisoners doing their reenactment of the ’Thriller’ video.

How will YouTube know if it’s a Michael Jackson song? Executives told Reuters they have a pretty nifty video and audio ID system that helps identify songs and video clips. If the song publisher or movie producer wants they can jointly share in the revenue from the advertising generated around such content.”

If you want to use video as a tool to build your business, there are 8 key ingredients that you need to take into consideration before you film anything. Below I’ve listed the top 8 ingredients of the most popular videos online today, and it should help you when designing and creating your business video marketing concept.

8 Ingredients Of Popular & Profitable Videos

1. Funny – The word funny is the most typed in phrases to all the search engines on the internet. People on the internet love to laugh, and like to make other people laugh. It brightens their mundane day while trudging away at the office. A funny video has a high chance of being passed

around to friends and probably has the highest probability of going “viral.” I’ll explain what that means in a later chapter.

2. Weird/Gross – These are those videos that you can help but watch. You might even watch it when no one’s looking because your curiosity gets the better of you. Now when you make a weird or gross video, just be sure to not cross that line of disgusting or demented. You’re entertaining your audience not making them run for the bathroom!

3. Inspiring – Stories of inspiration are always something people enjoy. As I’m sure you’ve experienced in getting forwarded emails, most of them are an inspiring thought. The same rule applies to video.

4. Shocking – Anything shocking is always a rocket when it hits the Internet. Shocking videos may get a viral effect and can be sometimes featured in news casts as “on the scene” reporting.

5. Sexy – “Sex Sells.” The mantra has lived for a long time. Sex is always popular, and I cannot think of any instance when being described as sexy has ever been any hindrance to selling a product.

6. Personal/Reality – The “voyeuristic” aspects of human nature spawned the largest new genre in television history with “reality TV”. Internet surfers are curious and like to see personal things about other people. These videos which are often funny and or bizarre, may have great potential.

7. Demonstration – Sometimes just a plain old, no frills demonstration of a product can be very effective at selling. As we’ll see in some of the case studies below, a simple demonstration of your product doing what it does with video online can be an easy way to make a lot of money.

8. Instructional – Instructional videos may tell or show someone how to do something, and for our purposes, might be just a free introduction to your product which makes the viewer want more information or more instruction. Instructional videos are helpful and may gain the trust and interest of viewers.

Your goal is to make sure that your video concept fits as many of these as you can so that you have the best possible chance of having your video being watched online. As with any marketing, a clever concept that appeals to any aspect of the human experience can make the difference between success and failure.

If you are interested in more information or to begin your online marketing strategy for your business, visit VideoAdPower, an online marketing consultancy agency.

vSEO is really hot!

Ever since the beginning of the Internet, website designers and Search Engine Optimizers (SEO) have been dancing a mysterious dance with the search engines that Internet visitors use to find their desired content. No one really knows why Google or any of the top search engines (SE’s) prefer one site over another. They all guard an extremely top secret and highly complex algorithm that they use to calculate how relevant your site is to the search query that was entered in by their Internet visitor. Because no one really knows what that is, and it actually changes regularly (sometimes drastically… and that’s called a “dance”), so every one is on their toes trying to figure this conundrum out.

What has become glaringly apparent over the past two years is the demand for video content has sky-rocketed, and so Google and the other SE’s have rushed to incorporate this new content medium into their search algorithm. In fact, you’ll now most likely find between 1 and 4 videos served up for almost any search done, right in the organic listings. That was unheard of before Youtube struck gold in 2006. Because Google looks so favourably on video content, it now hangs around or “camps” on these video sites waiting for new video content to be uploaded, so it can immediately index it into its search results. How does this benefit you? Simple. Use a new strategy called “vSEO,” or Video Search Engine Optimization.

If you create a video that is the right length, use the right keywords in your metatags, title and descriptions, your video can sometimes make it into their search results within minutes. And depending on what it is you are targeting for keywords, you can end up right at the top of the first page on Google! That’s the power of “vSEO!” That kind of feat is simply unheard of in the archaic SEO world. You no longer have to be hostage to praying that your website someday might actually end up on the top page of Google or the like. Using the power of online video, and understanding that Google and the other top SE’s are ravenously soaking up new videos every day so they can index them and immediately offer them to their users, you can quickly dominate certain sectors of the organic search results with your name, your face, your message and your product.

But the main point is you don’t even need a website to make the vSEO strategy work for you! That may come as a shock to some, send shivers down web designers spines and make Bill Gates… well probably won’t effect Bill so much since he’s so rich already, but you can bet he’ll figure something out! You can do something as simple as promote your phone number or location address, put your video online and begin to enjoy getting phone calls from new customers you never reached before. Sound exciting? It is. “vSEO” is the wave of the future that you want to jump on and ride.

Anyone Can Do Video

Dominate your market using vSEO... and maybe buy a nice hat like this guy

Welcome to The Video Revolution!
You have just found yourself in the right place at the right time for (and hopefully so..) the right reasons.  I’ve begun this blog to explore the newest revolution in communication on the Internet – video.

Now some of you may say.. “new revolution?.. video’s been around for a few years now… what’s new about that?”  You’re right, however, what is new is how extremely intelligent people have begun to harness this new medium to supercharge their old methods to market online, drive traffic, dominate Google and other search engine organic listings overnight, and gain the kind of authority status of which most people can only dream.

I’ve been confidently using this method of what I like to call – “vSEO” for the last year.  I’ve successfully implemented all sorts of video campaigns to drive traffic to a variety of niche websites.  Some of my videos actually went viral with hundreds of thousands of views in a very short time! (I’ll explain that in further detail in future posts).

This new powerful world of video is where you need to be if you want to gain the eyes of the Internet audience.

Video is what they want, so give it to them!

Viva La Revolution!

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