- Key Ingredients of a Kickass Video
If you want to use video as a tool to build your business, there are 8 key ingredients that you need to take into consideration before you film anything. Below I’ve listed the top 8 ingredients of the most popular videos online today, and it should help you when designing and creating your business video marketing concept.
8 Ingredients Of Popular & Profitable Videos
1. Funny – The word funny is the most typed in phrases to all the search engines on the internet. People on the internet love to laugh, and like to make other people laugh. It brightens their mundane day while trudging away at the office. A funny video has a high chance of being passed
around to friends and probably has the highest probability of going “viral.” I’ll explain what that means in a later chapter.
2. Weird/Gross – These are those videos that you can help but watch. You might even watch it when no one’s looking because your curiosity gets the better of you. Now when you make a weird or gross video, just be sure to not cross that line of disgusting or demented. You’re entertaining your audience not making them run for the bathroom!
3. Inspiring – Stories of inspiration are always something people enjoy. As I’m sure you’ve experienced in getting forwarded emails, most of them are an inspiring thought. The same rule applies to video.
4. Shocking – Anything shocking is always a rocket when it hits the Internet. Shocking videos may get a viral effect and can be sometimes featured in news casts as “on the scene” reporting.
5. Sexy – “Sex Sells.” The mantra has lived for a long time. Sex is always popular, and I cannot think of any instance when being described as sexy has ever been any hindrance to selling a product.
6. Personal/Reality – The “voyeuristic” aspects of human nature spawned the largest new genre in television history with “reality TV”. Internet surfers are curious and like to see personal things about other people. These videos which are often funny and or bizarre, may have great potential.
7. Demonstration – Sometimes just a plain old, no frills demonstration of a product can be very effective at selling. As we’ll see in some of the case studies below, a simple demonstration of your product doing what it does with video online can be an easy way to make a lot of money.
8. Instructional – Instructional videos may tell or show someone how to do something, and for our purposes, might be just a free introduction to your product which makes the viewer want more information or more instruction. Instructional videos are helpful and may gain the trust and interest of viewers.
Your goal is to make sure that your video concept fits as many of these as you can so that you have the best possible chance of having your video being watched online. As with any marketing, a clever concept that appeals to any aspect of the human experience can make the difference between success and failure.
If you are interested in more information or to begin your online marketing strategy for your business, visit VideoAdPower, an online marketing consultancy agency.
“vSEO” – It’s HOT!
September 15, 2008
vSEO is really hot!
Ever since the beginning of the Internet, website designers and Search Engine Optimizers (SEO) have been dancing a mysterious dance with the search engines that Internet visitors use to find their desired content. No one really knows why Google or any of the top search engines (SE’s) prefer one site over another. They all guard an extremely top secret and highly complex algorithm that they use to calculate how relevant your site is to the search query that was entered in by their Internet visitor. Because no one really knows what that is, and it actually changes regularly (sometimes drastically… and that’s called a “dance”), so every one is on their toes trying to figure this conundrum out.
What has become glaringly apparent over the past two years is the demand for video content has sky-rocketed, and so Google and the other SE’s have rushed to incorporate this new content medium into their search algorithm. In fact, you’ll now most likely find between 1 and 4 videos served up for almost any search done, right in the organic listings. That was unheard of before Youtube struck gold in 2006. Because Google looks so favourably on video content, it now hangs around or “camps” on these video sites waiting for new video content to be uploaded, so it can immediately index it into its search results. How does this benefit you? Simple. Use a new strategy called “vSEO,” or Video Search Engine Optimization.
If you create a video that is the right length, use the right keywords in your metatags, title and descriptions, your video can sometimes make it into their search results within minutes. And depending on what it is you are targeting for keywords, you can end up right at the top of the first page on Google! That’s the power of “vSEO!” That kind of feat is simply unheard of in the archaic SEO world. You no longer have to be hostage to praying that your website someday might actually end up on the top page of Google or the like. Using the power of online video, and understanding that Google and the other top SE’s are ravenously soaking up new videos every day so they can index them and immediately offer them to their users, you can quickly dominate certain sectors of the organic search results with your name, your face, your message and your product.
But the main point is you don’t even need a website to make the vSEO strategy work for you! That may come as a shock to some, send shivers down web designers spines and make Bill Gates… well probably won’t effect Bill so much since he’s so rich already, but you can bet he’ll figure something out! You can do something as simple as promote your phone number or location address, put your video online and begin to enjoy getting phone calls from new customers you never reached before. Sound exciting? It is. “vSEO” is the wave of the future that you want to jump on and ride.
Anyone Can Do Video 
