THE BENEFITS OF HAVING A VIDEO ON YOUR WEBSITE

Your website is often the very first place a new prospective customer will be introduced to your business. Often, a prospective customer will decide whether or not to call you to service their need based on the experience they have on your website. That is why it is so important to make sure that your website presentation is a cut above your competition. One easy way to do that is by having a video to engage your website visitors hosted on your website.

In a new Internet world of blogs, social bookmarking and other Web 2.0 user content created websites, the 21^st century Internet user wants to interact. They desire to be engaged, informed and react. Long gone are the days where a simple static webpage with text content and a bunch of Google ads would pass off as a decent website. You need to grab your prospective customer’s attention and keep them there. A well designed promotional video that introduces them to you, your business and why you are the right business for them can greatly increases your conversion rates.

In the past year, I have spoken with a number of business owners who said specifically that new customers have come through their doors or called them up and said that they felt they knew them from their video. If you do a good job with your video presentation, the relationship with your customer, that is SO important to the long term success of your business, will begin on their computer, in their home. Check out this example I found by VideoAdPower.com.

You always wished that you had 4 more hands or 2 more versions of yourself to help run your business, right? Well, here’s a perfect solution for you.

Important News About Online Video

Sure helps to be damn hot!

TechCrunch anounced on 9^th of June that the popular video newx blog GigaOM has lauched a new TV station, NewTeeVee. The site contains various videos from sites like YouTube, Blip, etc.

Also TechCrunch wrote on the same day about Viewzi, a visual search site. Viewzi wants to correct the problems that traditional visual search engines like the fact that they are suited for a few specific kinds of queries. Viewzi draws its flexibility from its “views”, each of which is essentially a customized search aggregator. After entering a search term, Viewzi tries to figure out what you’re looking for, and presents the results in an appropriate view.

LostRemote announced on 9^th of June the launch of the new 3G iPhone. The new iPhone will have build-in GPS and Microsoft Exchange support and the prise will be substantialy lower that the previous costing only $199 for the 8GB model and $299 for the 16GB model.

The New York Times wrote on 9^th of June about the digital transition from mainstream TV to digital sub channels and online video. Read more here.

Advertising age announced on 8^th of June that YouTube preferred content partners will soon be able to sell ads on their own content. The spoils would be split between Google and the content creator in a revenue share agreement.

Also on tht 8^th of June LostRemote wrote about a new social network concept that instead of being beared to an individual focuses families. The network will be developed by Disney and will roll out this summer. The site will also weave in editorial content – making it more than just social networking.

Microsoft CEO Steve Ballmer spoke with Washington Post editors and reporters about the future of media. “In the next 10 years, the whole world of media, communications and advertising are going to be turned upside down — my opinion,”. Read more here.

YouTube Gets In On The Online Video Retail Market

Hey, check out this story I found on Reuters.  If this doesn’t tell you that there’s serious money in using video to market ANYTHING… I don’t know what will…..!

“YouTube, which has nailed the science of online video sharing, is now getting into online shopping by

partnering with the likes of Amazon.com and iTunes.

The shop links will be just below the YouTube clips and will eventually sell a wide variety of items and merchandise related to the millions of clips on the site including: MP3s, TV shows, movies, concert tickets, books, maybe, even buy the designer sunglasses your favorite star is wearing in a clip.

So soon you’ll be able to buy the Michael Jackson song playing in the background while watching the hilarious clip of Filipino prisoners doing their reenactment of the ’Thriller’ video.

How will YouTube know if it’s a Michael Jackson song? Executives told Reuters they have a pretty nifty video and audio ID system that helps identify songs and video clips. If the song publisher or movie producer wants they can jointly share in the revenue from the advertising generated around such content.”