THE BENEFITS OF HAVING A VIDEO ON YOUR WEBSITE
October 28, 2008
Your website is often the very first place a new prospective customer will be introduced to your business. Often, a prospective customer will decide whether or not to call you to service their need based on the experience they have on your website. That is why it is so important to make sure that your website presentation is a cut above your competition. One easy way to do that is by having a video to engage your website visitors hosted on your website.
In a new Internet world of blogs, social bookmarking and other Web 2.0 user content created websites, the 21st century Internet user wants to interact. They desire to be engaged, informed and react. Long gone are the days where a simple static webpage with text content and a bunch of Google ads would pass off as a decent website. You need to grab your prospective customer’s attention and keep them there. A well designed promotional video that introduces them to you, your business and why you are the right business for them can greatly increases your conversion rates.
In the past year, I have spoken with a number of business owners who said specifically that new customers have come through their doors or called them up and said that they felt they knew them from their video. If you do a good job with your video presentation, the relationship with your customer, that is SO important to the long term success of your business, will begin on their computer, in their home. Check out this example I found by VideoAdPower.com.
You always wished that you had 4 more hands or 2 more versions of yourself to help run your business, right? Well, here’s a perfect solution for you.
