YouTube Gets In On The Online Video Retail Market
October 10, 2008
Hey, check out this story I found on Reuters. If this doesn’t tell you that there’s serious money in using video to market ANYTHING… I don’t know what will…..!
“YouTube, which has nailed the science of online video sharing, is now getting into online shopping by
partnering with the likes of Amazon.com and iTunes.
The shop links will be just below the YouTube clips and will eventually sell a wide variety of items and merchandise related to the millions of clips on the site including: MP3s, TV shows, movies, concert tickets, books, maybe, even buy the designer sunglasses your favorite star is wearing in a clip.
So soon you’ll be able to buy the Michael Jackson song playing in the background while watching the hilarious clip of Filipino prisoners doing their reenactment of the ’Thriller’ video.
How will YouTube know if it’s a Michael Jackson song? Executives told Reuters they have a pretty nifty video and audio ID system that helps identify songs and video clips. If the song publisher or movie producer wants they can jointly share in the revenue from the advertising generated around such content.”
