THE 8 KEY INGREDIENTS TO MAKING A KICKASS VIDEO FOR YOUR BUSINESS

Key Ingredients of a Kickass Video

If you want to use video as a tool to build your business, there are 8 key ingredients that you need to take into consideration before you film anything. Below I’ve listed the top 8 ingredients of the most popular videos online today, and it should help you when designing and creating your business video marketing concept.

8 Ingredients Of Popular & Profitable Videos

1. Funny – The word funny is the most typed in phrases to all the search engines on the internet. People on the internet love to laugh, and like to make other people laugh. It brightens their mundane day while trudging away at the office. A funny video has a high chance of being passed

around to friends and probably has the highest probability of going “viral.” I’ll explain what that means in a later chapter.

2. Weird/Gross – These are those videos that you can help but watch. You might even watch it when no one’s looking because your curiosity gets the better of you. Now when you make a weird or gross video, just be sure to not cross that line of disgusting or demented. You’re entertaining your audience not making them run for the bathroom!

3. Inspiring – Stories of inspiration are always something people enjoy. As I’m sure you’ve experienced in getting forwarded emails, most of them are an inspiring thought. The same rule applies to video.

4. Shocking – Anything shocking is always a rocket when it hits the Internet. Shocking videos may get a viral effect and can be sometimes featured in news casts as “on the scene” reporting.

5. Sexy – “Sex Sells.” The mantra has lived for a long time. Sex is always popular, and I cannot think of any instance when being described as sexy has ever been any hindrance to selling a product.

6. Personal/Reality – The “voyeuristic” aspects of human nature spawned the largest new genre in television history with “reality TV”. Internet surfers are curious and like to see personal things about other people. These videos which are often funny and or bizarre, may have great potential.

7. Demonstration – Sometimes just a plain old, no frills demonstration of a product can be very effective at selling. As we’ll see in some of the case studies below, a simple demonstration of your product doing what it does with video online can be an easy way to make a lot of money.

8. Instructional – Instructional videos may tell or show someone how to do something, and for our purposes, might be just a free introduction to your product which makes the viewer want more information or more instruction. Instructional videos are helpful and may gain the trust and interest of viewers.

Your goal is to make sure that your video concept fits as many of these as you can so that you have the best possible chance of having your video being watched online. As with any marketing, a clever concept that appeals to any aspect of the human experience can make the difference between success and failure.

If you are interested in more information or to begin your online marketing strategy for your business, visit VideoAdPower, an online marketing consultancy agency.