THE BENEFITS OF HAVING A VIDEO ON YOUR WEBSITE

Your website is often the very first place a new prospective customer will be introduced to your business. Often, a prospective customer will decide whether or not to call you to service their need based on the experience they have on your website. That is why it is so important to make sure that your website presentation is a cut above your competition. One easy way to do that is by having a video to engage your website visitors hosted on your website.

In a new Internet world of blogs, social bookmarking and other Web 2.0 user content created websites, the 21^st century Internet user wants to interact. They desire to be engaged, informed and react. Long gone are the days where a simple static webpage with text content and a bunch of Google ads would pass off as a decent website. You need to grab your prospective customer’s attention and keep them there. A well designed promotional video that introduces them to you, your business and why you are the right business for them can greatly increases your conversion rates.

In the past year, I have spoken with a number of business owners who said specifically that new customers have come through their doors or called them up and said that they felt they knew them from their video. If you do a good job with your video presentation, the relationship with your customer, that is SO important to the long term success of your business, will begin on their computer, in their home. Check out this example I found by VideoAdPower.com.

You always wished that you had 4 more hands or 2 more versions of yourself to help run your business, right? Well, here’s a perfect solution for you.

Important News About Online Video

Sure helps to be damn hot!

TechCrunch anounced on 9^th of June that the popular video newx blog GigaOM has lauched a new TV station, NewTeeVee. The site contains various videos from sites like YouTube, Blip, etc.

Also TechCrunch wrote on the same day about Viewzi, a visual search site. Viewzi wants to correct the problems that traditional visual search engines like the fact that they are suited for a few specific kinds of queries. Viewzi draws its flexibility from its “views”, each of which is essentially a customized search aggregator. After entering a search term, Viewzi tries to figure out what you’re looking for, and presents the results in an appropriate view.

LostRemote announced on 9^th of June the launch of the new 3G iPhone. The new iPhone will have build-in GPS and Microsoft Exchange support and the prise will be substantialy lower that the previous costing only $199 for the 8GB model and $299 for the 16GB model.

The New York Times wrote on 9^th of June about the digital transition from mainstream TV to digital sub channels and online video. Read more here.

Advertising age announced on 8^th of June that YouTube preferred content partners will soon be able to sell ads on their own content. The spoils would be split between Google and the content creator in a revenue share agreement.

Also on tht 8^th of June LostRemote wrote about a new social network concept that instead of being beared to an individual focuses families. The network will be developed by Disney and will roll out this summer. The site will also weave in editorial content – making it more than just social networking.

Microsoft CEO Steve Ballmer spoke with Washington Post editors and reporters about the future of media. “In the next 10 years, the whole world of media, communications and advertising are going to be turned upside down — my opinion,”. Read more here.

YouTube Gets In On The Online Video Retail Market

Hey, check out this story I found on Reuters.  If this doesn’t tell you that there’s serious money in using video to market ANYTHING… I don’t know what will…..!

“YouTube, which has nailed the science of online video sharing, is now getting into online shopping by

partnering with the likes of Amazon.com and iTunes.

The shop links will be just below the YouTube clips and will eventually sell a wide variety of items and merchandise related to the millions of clips on the site including: MP3s, TV shows, movies, concert tickets, books, maybe, even buy the designer sunglasses your favorite star is wearing in a clip.

So soon you’ll be able to buy the Michael Jackson song playing in the background while watching the hilarious clip of Filipino prisoners doing their reenactment of the ’Thriller’ video.

How will YouTube know if it’s a Michael Jackson song? Executives told Reuters they have a pretty nifty video and audio ID system that helps identify songs and video clips. If the song publisher or movie producer wants they can jointly share in the revenue from the advertising generated around such content.”

THE 8 KEY INGREDIENTS TO MAKING A KICKASS VIDEO FOR YOUR BUSINESS

Key Ingredients of a Kickass Video

If you want to use video as a tool to build your business, there are 8 key ingredients that you need to take into consideration before you film anything. Below I’ve listed the top 8 ingredients of the most popular videos online today, and it should help you when designing and creating your business video marketing concept.

8 Ingredients Of Popular & Profitable Videos

1. Funny – The word funny is the most typed in phrases to all the search engines on the internet. People on the internet love to laugh, and like to make other people laugh. It brightens their mundane day while trudging away at the office. A funny video has a high chance of being passed

around to friends and probably has the highest probability of going “viral.” I’ll explain what that means in a later chapter.

2. Weird/Gross – These are those videos that you can help but watch. You might even watch it when no one’s looking because your curiosity gets the better of you. Now when you make a weird or gross video, just be sure to not cross that line of disgusting or demented. You’re entertaining your audience not making them run for the bathroom!

3. Inspiring – Stories of inspiration are always something people enjoy. As I’m sure you’ve experienced in getting forwarded emails, most of them are an inspiring thought. The same rule applies to video.

4. Shocking – Anything shocking is always a rocket when it hits the Internet. Shocking videos may get a viral effect and can be sometimes featured in news casts as “on the scene” reporting.

5. Sexy – “Sex Sells.” The mantra has lived for a long time. Sex is always popular, and I cannot think of any instance when being described as sexy has ever been any hindrance to selling a product.

6. Personal/Reality – The “voyeuristic” aspects of human nature spawned the largest new genre in television history with “reality TV”. Internet surfers are curious and like to see personal things about other people. These videos which are often funny and or bizarre, may have great potential.

7. Demonstration – Sometimes just a plain old, no frills demonstration of a product can be very effective at selling. As we’ll see in some of the case studies below, a simple demonstration of your product doing what it does with video online can be an easy way to make a lot of money.

8. Instructional – Instructional videos may tell or show someone how to do something, and for our purposes, might be just a free introduction to your product which makes the viewer want more information or more instruction. Instructional videos are helpful and may gain the trust and interest of viewers.

Your goal is to make sure that your video concept fits as many of these as you can so that you have the best possible chance of having your video being watched online. As with any marketing, a clever concept that appeals to any aspect of the human experience can make the difference between success and failure.

If you are interested in more information or to begin your online marketing strategy for your business, visit VideoAdPower, an online marketing consultancy agency.